The big question.
Just what on Earth were we up to in seven months?
Well, the question isn't just the what, it's also the where....
The first couple of months after the brand refresh, there was just so much travelling. Now when we say travelling, we mean travelling. Not the cute:
"I'm taking a gap year to travel and find myself".
No no. We were visiting the best Shisha scenes in the country. Lugging our tired bodies to every corner of the UK. Speaking to all walks of life to understand further what we could do to make the Shisha experience safer, smoother and smarter. This market research was invaluable. It brought to us many insights into what the troubles were being faced by the community. Some we had suffered ourselves, other insights we were completely unaware of.
The next two months....well there's no beating around the bush here. Now we were on holiday. The webstores all shutdown, communication was on lockdown, everything went dark. As far as everyone was concerned, we had disappeared and was swallowed as we fell into the depths of Hades underground....